Worldware Conference: Program

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CONFERENCE DAY ONE — March 17, 2010
8:00-9:00	Registration
9:00-10:00	P1 Welcome and Keynote I: An Entrepreneur in a Shrinking World Speaker: Cliff Miller (DeviceVM)
10:00-10:30
10:30-11:30	P2 From ROI to DNA: Part 1 – Experiences from IBM Speaker: Bill Sullivan (IBM)
11:30-11:45
11:45-12:45	P3 From ROI to DNA: Part 2 Panel Discussion Panelists: Bob Jung (Google), Bill Sullivan (IBM), Tim Young (Cisco Systems) and others TBD Moderator: André Pellet (COMSYS)
12:45-2:00
2:00-3:00	P4 From Office Machines to Machine Translation, Product Manuals to Product Blogs: How Trends in Technology Impact Trends in Glocalization Speaker: Lori Thicke (Lexcelera)
3:00-3:15
	STRATEGY	CASE STUDIES
3:15-4:15	A1 Running the Globalization Marathon Speaker: Tex Texin (XenCraft)	B1 Internationalization as a Driver in Acquisition Strategy
4:15-4:45
4:45-5:30	A2 Panel Discussion: Internationalization Testing Panelists: Daniel Goldschmidt (Localization Flow Technologies, Inc.), Katsuhiko Momoi (Google), Tim Riley (Mozilla) Moderator: Shy Avni (MULTILINGUAL QA Ltd.)	B2 Successful In-house Internationalization Speaker: Jeffrey Klein (Siemens Healthcare Diagnostics)
6:00-10:00	Evening Social Event / Dinner

CONFERENCE DAY TWO — March 18, 2010
9:00-10:00	P5 Keynote ll: Global Expansion in a Networked World Speaker: Konstantin Guericke (Cofounder of LinkedIn)
10:00-10:30
10:30-11:30	P6 Panel Discussion: ROI of Internationalization Panelists: Ghassan Haddad (Facebook), Mike McKenna (Yahoo! Inc), Jessica Roland (EMC) Moderator: Adam Asnes (Lingoport)
11:30-11:45
11:45-12:45	P7 How Google Built (within four years) a Strong & Robust I18N Organization & What Was the Impact of It Speakers: Manish Bhargava, Bob Jung (Google, Inc.)
12:45-2:00
	WEB	CASE STUDIES
2:00-3:00	A3 Providing a Local User Experience Through Marketization Speaker: Claudia Galván (Microsoft)	B3 Keeping Score in the Globalization Game Speaker: Glenn Arango, Mike McKenna (Yahoo! Inc)
3:00-3:15
3:15-4:00	A4 International Domain Names / SEO Speaker: Tina Dam (ICANN)	B4 Internationalization Meets Semantic Technologies Speakers: Sven Christian Andrä (Andrä AG) Jörg Schütz (bioloom group)
4:00-4:30
4:30-5:30	A5 Attacking Globalization: Security Threats and Guidance Speaker: Chris Weber (Casaba Security)	B5 Bidirectionalization Pure and Simple Speakers: Magdalena Enea, Roozbeh Pournader (HighTech Passport)

PRECONFERENCE DAY — March 16, 2010
9:00-11:00	W1 How to Create a Localization Task Force That Can Revolutionalize How You Make Business as Global as Possible Speaker:TBD	W2 Internationalization Testing Speaker: TBD
11:00-11:15
11:15-12:45	W3 Culturalization: Navigating the Geopolitical and Cultural Risks of Local Markets Speaker: Tom Edwards (Englobe)	W4 Technical Bi-Di Workshop Speaker: Roozbeh Pournader (HighTech Passport)
12:45-1:45
1:45-3:15	W5 Setting Up Internationalization & Localization Service Groups on a Global Scale Speaker TBD	W6 Silverlight Internationalization Speaker: Lee Jones (Microsoft)
3:15-3:30
3:30-5:00	W7 High-level Technology Comparison Speaker: TBD	W8 Write Once — Take Less Time to Deploy Everywhere Speakers: Michael Labriola (Digital Primates)